Frie Planning & Development Concepts, LLC.

The San Marcos Tomorrow Downtown Plan was adopted as an element of the the San Marcos Horizons Master Plan  The downtown plan has been the guide for downtown revitalization/development in San Marcos for the past 10 years.   The downtown area, originally developed in the late 1800’s, is the largest, most intensely developed mixed-use area with the City of San Marcos.  The focal point of the downtown area is the traditional courthouse square, bounded on all four sides by major streets. 

Mr. Frie understood that an economically viable downtown area is critical to the long-term well being of the entire city and needed to be carried out in accordance to established policies developed by its residents and town center focus group.  Some of the downtown plan goals included:

• It is the focal point of the city as a whole and represents the community’s identity;

• It is the showcase for visitors to a city;

• The downtown area is a gathering place for community events and activities; and

• An economically viable downtown area will provide a substantial amount of tax revenue for a city.
   
  

To revitalize the downtown area, Mr. Frie prepared a Downtown Plan with the goal of redeveloping the downtown area over a period of years.  The Downtown Plan included:
 Reinforcing the downtown’s economic vitality;

•  Preserving the historic character of downtown;

•  Revitalization and redevelopment of historically significant buildings;

• Enhancing the tourism potential of downtown

• Enhancing local activity centers and their physical relationships

• Improving the circulation and parking

• Improving the visual appearance and identity of the area;

• Upgrading utility systems; and

• Upgrading the quality of life.